Viktor Grekov

Viktor Grekov is a Product manager with 12+ years of experience in different industries (Fintech, Saas, OKR management). Launched several global products. He is also the co-founder at Oboard - OKR management plugin for Jira, https://oboard.io/.

Find out more about Viktor on his LinkedIn: https://www.linkedin.com/in/viktor-grekov-501a74a7/.

Title of presentation: How to Align Business and IT with OKRs and Jira.

The divide between IT and business is so culturally evident that it reads like a punchline to a workplace joke. The tech guys don’t understand what the business is doing, and the business folks think technology is just about turning PCs on and off again.

Every organization today must become a technology business, no matter what product or service you offer. This shift is inevitable, and with it comes the concept of IT-business alignment: that IT enables business and business drives IT efforts. Neither is less necessary; both are revenue-generating.

Achieving alignment requires strategy. Let's talk about the strategy of aligning Business and IT and how OKRs and Jira can help.

14:35 - 14:55

Main Track

How to Align Business and IT with OKRs and Jira

The divide between IT and business is so culturally evident that it reads like a punchline to a workplace joke. The tech guys don’t understand what the business is doing, and the business folks think technology is just about turning PCs on and off again.

Every organization today must become a technology business, no matter what product or service you offer. This shift is inevitable, and with it comes the concept of IT-business alignment: that IT enables business and business drives IT efforts. Neither is less necessary; both are revenue-generating.

Achieving alignment requires strategy. Let's talk about the strategy of aligning Business and IT and how OKRs and Jira can help.